What is your plan to get audiences interested in something that has been so dormant for so long? This fall, Lionsgate is bringing back “Hunger Games” with a new prequel film, but it has been eight years since the last film came out. We were super happy to see with “Jesus Revolution” that that audience is there and we think that Kingdom is becoming a trusted seal of approval, so to say.Īpple and Amazon Are Betting Big on Movie Theaters – and Netflix Risks Being Left Behind | Analysis

They sell group tickets, they promote within church groups and they do a whole host of different things that are really innovative for the film business and speak directly to that very connected audience. Then we had Zachary Levi with “American Underdog,” which came out right when the omicron variant happened, so it just felt like we couldn’t catch a break.īut we got “Jesus Revolution” out at the right time, and the Erwins take a very grassroots approach with promoting Kingdom’s films.

We really believe in Jon and Andrew Erwin and think they really understand their audience, but the first film that we put out from our partnership with them, which was “I Still Believe,” came out right when COVID hit and shut down everything. This is the first bit of good luck we’ve really had with Kingdom. You’ve also had another strong box office hit recently with “Jesus Revolution.” Do you feel that Kingdom Story Company is starting to achieve brand recognition with Christian audiences? Keanu Reeves in “John Wick 2” (Lionsgate)

That’s the result of the mission we started five years ago, trying to satisfy this audience appetite for this world that continues to grow. And so we worked with Chad and Keanu asking, “How can we expand this world?” And people are going to see the fruits of that with “Ballerina,” which Chad and Keanu will be a part of and with the “Continental” TV show. You have the High Table and these Continentals all over the world, but despite everything that these films have shown, the world is still largely unexplored.

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