TV screens using sound can be great for live videos, streaming, news feeds, YouTube and social media. It’s likely you’ve already considered whether or not your screen will play sound. We also recommend white text on top of a dark image, or background overlay to help the text to be seen easily. Use image overlaysĪs you’ll see in the settings of our Noticeboard app, we recommend adding a dark overlay over any background images if you’re planning on using text over it to help with contrast.

This is logical if your text stands out against the background, naturally it’s going to be easier to read. Some digital signage experiments have shown that contrasting color palettes are the most effective way of getting your message seen. Using contrasting color palettes-light text on dark backgrounds and dark text on light-is even more key in digital signage design when the audience is some distance from the screen.

A 20-30 point font can be seen from 7 feet away, whereas a 100-point font can be seen from 26 feet away.

Use sans-serif typefaces which are the easiest to read, like Arial, Helvetica or Verdana.

Most digital signs are viewed from a distance of 7-10 feet away.

Here are a couple of guidelines that can help: Many digital signage displays use text which is far too small to read. If you take more away from the page, is your message more effective? 5. Also think about the visual clutter around your headline. On digital signage, try different words, formats, lengths and actions. On the web, there are tons of great examples where just changing one word made a huge difference to a campaign, like the time Barack Obama changed his call to action text from “Sign Up” to “Learn More” and received millions of dollars more in funding. Check out these digital signage examples for inspiration when it comes to laying out your content.Īs we know from advertising, copy can make or break a piece of content.

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